What Should Be Included in a New Cloud Dashboard Product?
My Recommendations Resulted in 3X Engagement in the First 6 Months for a New Dashboard
I learned what needed to be included in the launch
What cloud cost and usage data to display for each user segment
How data should be displayed for each user segment
A deeper understanding of information needs
Why each user segment needed the information that was important to them
Target Users Were Confused About Cloud Costs Related to Their Role
Various dashboards were spread across the cloud platform
A single dashboard that pulled together information from disparate dashboards was needed
The Business Goal Was to Lower Cloud Costs
To achieve the business goal, the approach was to build a dashboard that clearly communicated needed information to the 3 target user segments
I was asked to learn what to include in the new dashboard to meet the 3 target users’ needs
The Product Manager and I Discussed If There Was a Need for 1 or 3 Dashboards
What would meet user needs best?
One dashboard to rule them all?
A different customized dashboard for each of the 3 target user segments?
I Decided that the User Interview Methodology was the Best Approach
User interviews would help me understand more of the nuances within the problem space
I could provide detailed rationale for my recommendations
I could understand the problem space
Study Duration
4 weeks
Study Presented
01/20/2023
Team Members
Product Manager
UX Designer
Product Director
Product Engineering Lead
UX Director
Methodology
User Interviewing
My Goal was to Recruit N=5 Participants for Each User Segment
I followed the Nielsen Norman Group recruitment recommendations for user interview studies
Target users of the dashboard were:
Software Engineer Managers
Software Engineers
Finance Operations
I interviewed:
N=3 Software Engineer Managers
N=7 Software Engineers
N=1 Finance Operations team member
I wanted to interview more Software Engineer Managers and Finance Operations team members but deadline constraints prevented additional recruiting
My Findings Addressed the Business Goal and Study Objectives
Business Goal: Lower cloud costs
Metric TBA
Study Objective 1: Identify what cloud cost and usage data was important to each user segment
Across the 3 user segments, 39 types of cloud cost and usage data were identified.
Study Objective 2: Understand how each user segment wanted to see data important to them
Findings were complex, and each user segment had unique requirements for the display of data.
Study Objective 3: A deeper understanding of information needs
After gathering the why’s for each user segment’s information needs, I was able to have informed conversations with the Technical Product Manager (TPM) so that I could support my recommendations.
Study Objective 4: Why each user segment needed the information that was important to them
At a high level of understanding, I learned why each user segment needed required information displayed in ways that was helpful for them.
The confusion of multiple dashboard meant that Software Engineers, their managers, and finance team members were not aware of cloud usage costs
The new dashboard allowed improved tracking of cloud usage costs by collating in one place the information that was important to each user segment
Software Engineer Managers: 11 types of data
Software Engineers: 20 types of data
Finance Operations: 8 types of data
Software Engineer Managers needed to see data around how the Software Engineers that they managed used cloud resources
Software Engineers needed to see data in graphs and have the ability to drill down into cost data
Finance Operations needed to see trends in cloud costs that covered each fiscal quarter
The TPM had the technical background to help me understand what each user segment was talking about
The TPM and I had insightful conversations about what data and why each user segment needed to track cloud costs
During interviews the TPM asked questions I wouldn’t know to ask due to domain knowledge, helping me to gather the information needed to build a dashboard solution that met the needs of a diverse set of end users
Software Engineer managers wanted to see how much individual Software Engineers spent in cloud resources so they could better manage their employees
Software Engineers wanted to see cost recommendations so that they could use cloud resources as economically as possible
Finance Operations wanted to track cloud costs over fiscal quarters as part of the accounting process for business spend
Study Objective 5: Will 1 dashboard meet the needs of all users or will customized dashboards for each of the 3 target users meet user needs?
Based on the unique needs of each of the 3 target user segments and their data visualization requirements, I recommended that a customized dashboard be built for each.
I left my role before implementation of the new dashboard
Implementation of my recommendations TBA
I Learned a lot About How to Work with My Cross Functional Team Members During this Study
I began documenting a strategic approach to product design improvement that would benefit multiple
I strategized a plan to improve the product after launch during future sprints using:
Analytics
Interview studies
Card sort studies
Hybrid
Closed
Surveys
I Grew in My Ability to Collaborate with a Subject Matter Expert as a Product Manager
How to better lead research sessions in which the Product Manager actively participated in as a second researcher
I didn’t need a comprehensive knowledge of the product to make impactful recommendations based on qualitative user data